drtseng · est. 2026

Generative video
hybrid workflow.
Practiced and taught.

Generative-video practitioner and educator. Making commercial-grade videos with AI tools, and educating the next generation of entrepreneurs to do the same.

Selected reel

Big in Japan

2:00 · 9:16 · sora · 2026
Notes

A two-minute concept reel composed entirely with generative tools. Direction, art direction, and edit by drtseng.

With

Featuring Crystal Sparkle: a recurring AI character created by Zero Takes. drtseng works within Zero Takes' creator community and uses Crystal Sparkle across formats to demonstrate generative videos.

long-form cohesion · character continuity · cross-creator collaboration
Selected Work · 01 / 10

A continuing investigation across format, tone, and craft.

01 / 10
Commercial

Waffle House

business introduction · 0:10 · 9:16 · sora · 2026

An exercise in luxury-commercial form retooled for diner-counter scale. Homage to the AMC Theatres campaign featuring Nicole Kidman (2021).

brand voice · tonal mimicry · scale subversion
02 / 10
Commercial

Japanese Commercial

spec spot · 0:10 · 9:16 · sora · 2026

A study in commercial language.

regional aesthetics · spec craft · pacing
03 / 10
Commercial

Domestic Futures

product demonstration · 0:10 · 9:16 · sora · 2026

A futuristic product demonstration.

product framing · speculative design
04 / 10
Commercial

The Michelin Hamster

branded concept · 0:10 · 9:16 · sora · 2026

Hamsters in a high-stress kitchen. Homage to The Bear (FX, 2022). With a nod to Byeson, a fellow creator in the AI video community whose hamster-chef thread shaped this work.

prestige-TV grammar · cross-creator dialogue · branded comedy
05 / 10
Vlog format

TikTok Vlog

TikTok-style short · 0:09 · 9:16 · sora · 2026

A TikTok-style short. Pacing, framing, and hook calibrated for the platform's first three seconds.

platform-native form · hook design
06 / 10
Vlog format

YouTube Vlog

vlog format · 0:10 · 16:9 · sora · 2026

A study in YouTube vlog visual language: landscape framing, presenter-direct address.

presenter framing · platform grammar
07 / 10
Storytelling

Short Form Storytelling

cinematic short · 0:10 · 9:16 · sora · 2026

Cinematic storytelling compressed into ten seconds. Composition, lighting, and edit doing the work that runtime can't; proof that scale is a function of intent, not duration.

composition · lighting · edit-driven story
08 / 10
Storytelling · Re-creation

Lexi's World

re-creation · 0:12 · 9:16 · seedance 2.0 · 2026

An exercise in cultural-touchstone re-creation. Reference: Wayne's World (Spheeris, 1992). Generated in Seedance 2.0 to test how faithfully the model could reproduce a known scene. Music: Wayne's World Theme.

cultural re-creation · scene reproduction · era fidelity
09 / 10
Action

Run

kinetic short · 0:10 · 9:16 · sora · 2026

An exercise in editing pace and continuity of motion. Homage to Run Lola Run (Tykwer, 1998). Cuts as the unit of speed.

pace · continuity · cut as engine
10 / 10
Action

Fight Choreography

action sequence · 0:12 · 9:16 · seedance 2.0 · 2026

A Hollywood-style action sequence. Period-fantasy art direction, choreography compressed to a single beat. Generated in Seedance 2.0. Music: Legend of the Eagle Bearer from Assassin's Creed Odyssey.

action choreography · art direction · cinematic scope
Capabilities

What drtseng makes, he teaches.

Every capability below is practiced and taught in the university classroom. drtseng and the syllabus share the same craft.

01

Business.

Social media marketing, AI content monetization, and AI influencer management. The same methods scale from a single founder to an enterprise team. Practiced commercially; taught to entrepreneurs and operators applying these strategies inside their own organizations.

02

Advanced Prompting.

The craft skill behind every frame: directing models with the precision that makes output read as intent, not accident. Refined across hundreds of pieces of personal practice; taught as a curriculum module on prompt engineering for video.

03

Hybrid Workflows.

Production pipelines that integrate AI tools into existing creative processes without losing creative control. Built for creation; taught to entrepreneurs and operators learning to scale these methods inside their own organizations.

04

Taste & Critique.

The discerning eye that separates intent from output. The difference between AI-as-"slop" and AI-as-craft. Demonstrated in the work; transferred in the classroom through critique, exemplar, and assignment.

Recognition

One of the top 200 most-remixed creators on Sora, out of two million users.

Taken from publicly available platform data.

drtseng's Sora media kit, showing top-ranked creator status, follower count, and video performance metrics.
Sora media kit · March 2026
Sora performance statistics for drtseng's published works.
Performance summary · April 2026
The work shown here is graded against the same bar as the world's most-watched generative AI video creators.
drtseng

drtseng is Shih-Lun Tseng, Ph.D., professor of Information Systems at an AACSB-accredited Business School in a public university, and one of the first faculty in the United States teaching the commercial application of generative video.

The work shown here informs the curriculum; the curriculum informs the work.

Contact

Get in touch.

Inquiries about commercial work, university programs, speaking, or anything else. Replies within two business days.