Monte Ahuja College of Business · Information Systems ·
New course · Spring 2027
- IST 493 Current ProblemsUndergraduate
- IST 693 Special Topics in ISTGraduate
AI-Driven Multimedia Creation and Digital Entrepreneurship
Emerging skills for an emerging technology.
01 · Demand
Companies use AI video. Few employees can make it.
- Businesses using video for marketing
- 91%
- Video marketers using AI tools
- 63%
- Marketers naming lack of in-house skills as the top barrier
- 43%
Source · Wyzowl, State of Video Marketing 2026
Your role
All business majors
- Presenting with video
- Producing training and stakeholder videos in-house
- Budgeting video production
- Managing brand image and virtual influencers
Information Systems majors
- Designing production pipelines
- Testing and iterating
- Evaluating and governing tools
- Automating workflows
02 · Course
Skills and deliverables
Skills
Production
- Prompt engineering
- Production workflow
Business
- Platform strategy
- Monetization
Judgment
- Critique
- Ethics
Deliverables
Short videos, published on a portfolio page that shows recruiters what you can make.
Requirements
- Prerequisites
- None
- Experience
- None
- Tools
- Online AI video platforms
03 · Instructor
Top 200 most-remixed creators on OpenAI's Sora, of 2 million users.
Source · Sora platform data, March and April 2026
Instructor work
Sora data
Guest speakers
Company founders and project leads from the AI video industry.
04 · Register
AI-Driven Multimedia Creation and Digital Entrepreneurship
Undergraduate
IST 493 Current Problems
Class number 5462
Graduate
IST 693 Special Topics in IST
Class number 5463
- Days
- Tue, Thu
- Time
- 2:00–3:15 PM
- Dates
- Jan 9 – May 7, 2027
- Credits
- 3
- Prerequisites
- None
- Contact
- s.tseng51@csuohio.edu
